Here's an idea. If I'm shooting products for you, for your catalogue or website, how about if I shoot a video 'clip' to show how the product works, or just provide an alternative 'video platform' for you to promote it. This would likely be YouTube or Vimeo, but would possibly be carried directly on your website as well. It's not all that new as an idea, but it is gaining a lot of popularity, and a number of our clients are now taking us up on this relatively new service.
It has come about for two reasons. 1. We photographers now have cameras which shoot very high quality video, and - 2. Businesses want to utilise the hugely powerful marketing potential which exists in social media e.g. Twitter, Facebook and Youtube.
These are usually very quick to shoot - often on the back of a stills shoot - simply creating an alternative media platform for promoting your products or services. It may just be a clip to add some spice to a website, or for an online newsletter. It's likely that to do this will be very efficient, as I already have the camera and lighting set up. For clips like this, there is usually very little editing and production, so the cost to you is minimal.
Instruction and 'How to' videos
There are vast numbers of 'home made' made 'how to' videos out there now, explaining the functionality or processes for numerous products or ideas, and businesses want to offer professional versions for their products and services. Our remit for these 'instruction' (rather than sales) videos is that they are made to high level of professionalism, but perhaps without the bling and polish of a sales video - which would probably have more sophisticated lighting, music, and professional actors. Instruction video needs only to convey information well. We would expect to make use of Company staff to 'instruct' which is usually both cost effective and efficient, as they know their stuff! - This FireCo video was produced in this way...
This is where we pull out all the stops - well enough to impress - within a limited budget. Title sequences, music, actor(s), multiple cameras per shot and possibly a few special effects. The production takes a lot longer, but creates a powerful sales tool which works very hard for Companies. It's a very different tool to a website, which by it's very nature is somewhere a viewer has to be inclined to roam around and discover the various aspects of the Company being represented.
Video on the other hand - once you have persuade the view to watch - is linear. With guidance from the client, we can determine what is seen and heard. Your USP and product/service is driven home in a way that website's can't match.